Metra Electronics

New Upgrades for Jeep® are Coming to SEMA 2023

Oct 19, 2023

Holly Hill, Fla. – Metra Electronics® is introducing new aftermarket accessories and RGB lights designed to fit select Jeep® Gladiator and Wrangler vehicles at this year's SEMA Show. These products will be showcased from October 31 to November 3 at Metra's off-roading and powersports SEMA booth, #60031, in the West Hall of the Las Vegas Convention Center. Metra is introducing new dashboard speaker grilles, lower dash speaker grille cut-ins, replacement fender clips and rivets, an A-pillar 8 gang switch panel system, 7” LED headlights and 4" LED fog lights with RGB halo, and a turn signal trigger harness. These new accessories are designed for popular Jeep® models and provide customization options that are durable enough to withstand off-roading wear and tear.

New Metra PowerSports® Products to Launch at SEMA 2023

Oct 18, 2023

Holly Hill, FL – Metra PowerSports® by Metra Electronics® is displaying new products at the SEMA Show, including a 6-zone switch panel designed for UTVs and other outdoor vehicles, a 4 AWG high current quick disconnect power block, a 4-piece chasing LED golf cart canopy kit, and Heise Connect RGB controller crossover cables. Metra's off-roading and powersports SEMA booth, #60031, will be in the West Hall of the Las Vegas Convention Center from October 31 to November 3.

Install Bay to Display Professional 12volt Installation Products at SEMA

Oct 17, 2023

Holly Hill, FL – Install Bay® by Metra Electronics® is expanding its comprehensive collection of professional 12volt installation products with new single-zone and three-zone controllers with Bluetooth® wireless technology, micro line output converters, replacement socket kits in various sizes, connectors, fuse holders, and much more. These products are designed using the best available materials to ensure ease of use and years of reliability. They will be displayed from October 31 through November 3 at the Las Vegas Convention Center in Las Vegas, Nevada. Metra's main SEMA Show booth will be #10539 in the North Hall, and its off-roading and powersports products will be on display at booth #60031 in the West Hall.

Axxess to Simplify Product Line SKUs Ahead of SEMA 2023

Oct 13, 2023

Holly Hill, Fla. – Axxess® by Metra Electronics® announced today that the brand has begun simplifying and restructuring its vehicle-specific interface product line, focusing on condensing the number of SKUs on the market. This process will ultimately benefit dealers and installers of Axxess products, making it easier to quickly locate the correct integration solution for the job at hand. This initiative will begin ahead of the SEMA show, where the brand will display its new, revamped interface products from October 31 to November 4 at the Las Vegas Convention Center.

Metra Electronics® Returns to SEMA with New Automotive Accessories

Oct 4, 2023

Holly Hill, Fla. – Metra Electronics® announces it will again have two booths at the 2023 SEMA Show from October 31 to November 3 at the Las Vegas Convention Center. Metra's main SEMA Show booth will be #10539 in the North Hall of the LVCC, and its off-roading and powersports products will be on display at booth #60031 in the West Hall. The manufacturer will introduce over 200 new products from its house of brands and have product experts on-site to meet with show attendees and provide information.

Metra Electronics® Teams Up with HARMAN to Create New Dealer Exclusive Motorcycle Audio Solutions

Aug 28, 2023

Holly Hill, Fla. – Metra Electronics® has collaborated with HARMAN International Industries, the premier connected technologies company for automotive, consumer, and enterprise markets, to create new plug-n-play audio systems for select 2014-2022 Harley-Davidson® motorcycles that will be sold exclusively to brick-and-mortar dealers for in-store sales only. These products are in stock and shipping now and pair Harman's Infinity Kappa Perfect PowerSports Amplifiers and Speakers with DSP Processor system integration and installation equipment from Metra's Saddle Tramp® brand.

Metra Electronics® to Host Training Sessions at 2023 Dallas KnowledgeFest™

Aug 15, 2023

Holly Hill, Fla. – Metra Electronics® will attend KnowledgeFest™ at the Dallas Convention Center and Omni Dallas Hotel in Dallas, Texas, August 25-27, to showcase their latest aftermarket installation products and host new training sessions. They will display a 2023 Ford Bronco, fully customized with Metra products, at their booth, #811. Metra’s training sessions will cover new Shuriken Lithium Series batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands; Proscenium, featuring high-quality audio products, and Tsunami®, featuring clean wire solutions for audio installations. Training sessions will include:

Metra Electronics® to Host Training Sessions at Indianapolis KnowledgeFest™

Jun 14, 2023

Holly Hill, Fla. – Metra Electronics® will attend KnowledgeFest™ at the Indiana Convention Center in Indianapolis, Indiana, June 23-25, to showcase their latest aftermarket installation products and host new training sessions. They will display a Nissan 350Z Roadster, fully customized with Metra products by GNC Customs in Goshen, Indiana at their booth, #201. Metra’s training sessions will cover new Shuriken Lithium Series batteries, dash kits for the newest vehicle applications, integrations for Tesla, next-generation Axxess DSP products, innovations from iBEAM Vehicle Safety Systems, and more! Attendees will also learn about Metra's new dealer-only brands; Proscenium, featuring high-quality audio products, and Tsunami®, featuring clean wire solutions for audio installations. Training sessions will include:

Heise LED Ships Expandable Wheel Rings with Patent-Pending Design

Jun 8, 2023

Holly Hill, Fla. – Heise LED Lighting Systems® by Metra Electronics® is now shipping expandable wheel rings that debuted at the SEMA show in November. They are available in RGB, RGBW, and Chasing options and feature a revolutionary patent-pending design that makes it easy to add brilliant LED lighting to the wheels of any vehicle. These wheel rings are a game-changer for automotive lighting installers because they offer the ability to increase or decrease the diameter of the rings, making it easier to cater to more customers while keeping less inventory in stock. There are two kits available for each LED lighting option with wheel rings that expand from either 11" to 14" or 15" to 18" in size.

Metra Electronics® Reintroduces Tsunami® Brand

Apr 11, 2023

Holly Hill, Fla. – Metra Electronics® has announced the revival of their popular Tsunami® brand, to be sold exclusively to brick and mortar dealers for in-store sales only. New clean wire solutions are available now. Products from this brand will include audio connections, power, ground, and speaker wire, amp installation kits, battery terminals, distribution blocks, fuse holders, and more. Tsunami® is also offering an economy series with RCA audio cables, fuse holders, amp kits, and speaker wire that integrators will find to be a cost-effective solution for their everyday wiring needs. These new products will be serialized using unique labeling, with no online sales permitted, for better supply chain control.

New Heise Connect App Goes Live for Smart Devices

Mar 20, 2023

Holly Hill, Fla. – Heise LED® by Metra Electronics® has designed an all-new Heise Connect app that is now available for download on smartphones and tablets. The app allows users to remotely control Heise LED automotive lighting accessories from the palm of their hand. This app works cohesively with all Heise LED lighting, which will now be known as the Heise Connect Universe (HCU) of products. An intuitive user interface automatically connects via Bluetooth® and detects the type of control box connected to the app; RGB, RGBW, or Chasing. Groups of all products can be used and controlled within the same mobile app, including three new Heise Connect controllers that debuted at SEMA: the HE-RGB-CB, HE-RGBW-CB, and HE-CHASE-CB.

iBEAM Begins Shipping New Safety Solutions

Feb 23, 2023

Holly Hill, Fla. – iBEAM Vehicle Safety Systems by Metra Electronics® is now shipping new safety and surveillance solutions that debuted at the SEMA show in November. These new products include a 9" Live View Streaming Rearview Mirror, a 4K Dual-View Dash Camera With DVR, a Universal Hardwire USB, and a variety of vehicle-specific Rearview Mirror T-Harnesses. These items are designed to increase safety for an assortment of vehicles and are easy to install.

Metra Electronics® Now Shipping New Tesla Speaker Adapter Plates

Feb 7, 2023

Holly Hill, Fla. – Metra Electronics® is now shipping new speaker adapter plates that fit an assortment of Tesla models. These new products were introduced at the SEMA Show in November and expanded the manufacturer's line of audio system solutions. These adapter plates have innovative features such as breakaway tab designs and mounting that mirrors the factory location so that no drilling is required. New products available now include:

Saddle Tramp® Begins Shipping Products Debuted at SEMA

Jan 30, 2023

Holly Hill, Fla. – Saddle Tramp® by Metra Electronics® has added products to their inventory designed to fit select Harley-Davidson® motorcycles. These new products were introduced at the SEMA Show in November and fit an assortment of models. Now shipping are a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a Vent Grill Light, a Sword Saddlebag Light, Saddlebag Accent Lights, Keystone Lights, and a 4-gauge Dual Amp Kit. These new products are now available and are designed to help installers customize motorcycles with less time and labor spent in the install bay.

Metra Electronics® Serializes Key Products to Improve Supply Chain and Retail Price Monitoring

Jan 18, 2023

Holly Hill, Fla. – Metra Electronics® is excited to announce the launch of a serialization program for some of the manufacturer's most popular product lines. Individual batches of products will be tracked using a unique serialization process, allowing better supply chain control. The company is now serializing its popular Heise Pro Series replacement LED bulbs and will expand this process to include additional products in the near future. This is an effort to enforce the minimum advertised price (MAP) - the lowest price designated by Metra allowed to be publicly displayed for a product on sale by all distribution channels.